About Dean Landsman

Digital pioneer. Strategic thinker and Communications Specialist. Revenue generator.

I bring decades of experience across media, technology, and culture — from audience measurement and sentiment to the evolving landscapes of telecom, digital engagement and online strategy, and financial impact . An early adopter and strategist in the online space, I’ve worked at the forefront of digital transformation, helping businesses navigate change with insight and precision. I installed VoIP in its earliest stages in countries all over the globe with pioneering telecom companies CITG Services and Synergyx.

In my online work I’ve had deep focus and activity on Personal Data and Digital Identity as economic categories as well as areas to be respected and treated with dignity. I have experience in the for-profit and non-profit sides of that coin. As leader of PDEC, I spearheaded the development of standards for online Personal Data management as well as guidance for emerging companies focusing on user-side initiatives for Enterprise adaptation.

I’m particularly drawn to the intersection of data, storytelling, and user experience — whether it’s shaping a communications strategy, enhancing or interweaving tech tools, or dissecting the trends that connect industries to people. Strategizing with companies on business development and expansion comes naturally based on years of experience.

Beyond the numbers and platforms, I bring a historical lens, a cultural awareness. I’ve advised on everything from emerging CRM platforms, manufacturing training, new broadcast/webcast/podcast formats, PR and advertising, awareness campaigns, consumer research, financial forecasting, always with a focus on clarity, impact, and relevance.

With a background rooted in deejaying, broadcast ownership and ratings analytics, I’ve helped organizations understand their audiences and optimize their messaging.

Confidential corporate research projects for competitive analysis, growth opportunities, strategic pathfinding, and marketing have been a quiet, consistent area of activity for much of my career.

Clients have included McGraw-Hill, JLINC, WABC Radio, PDEC, ABC Radio Group, WBCN, The EPA/Energystar, Bonneville Corp., RKO Radio, RCA, Ventura Associates, Techumen, Gannett, Reed-Elsevier, Arbitron, SME, Unity Broadcasting, BRB Telco, Witley Communications US/UK, News America New Media, Venture Telecom, Eastern Broadcasting, Atlantic States Industries, Friendly Frost, Humintell, CASGE, The Harbrooke Group, Xanthus Communications, Bernaise Source Media, CITG Services, Synergyx, Vizworld, Wynne Media, DefJamRush Communications, TommyBoy/Warner Bros, General Cinema, Musicworks, The Utne Reader, Thomas Restaurants Group, Cirrant, The Coburn Group, Tavern On the Green. Plus many “consulting the consultant” projects.

As a radio consultant I bought one of my client stations. In the first year we tripled the billing and achieved the highest ratings ever in the market. After three years we sold the station at nearly double the purchase price.

Let’s connect if you’re working at the crossroads of tech, media, strategy — or just want to swap stories about old broadcast days, the early blogosphere, beginnings of VoIP, the exciting emergence of vCons, and where we’re heading next.